Experience. Strategic Advisers (SA) has worked and consulted on numerous issue campaigns throughout the United States. Our skill sets in public relations, digital marketing, and government relations make us uniquely qualified to handle your issue.

SA incorporates a multidisciplinary process — spanning traditional and digital advertising, marketing, public affairs, and public relations — of educating the public about a political or public issue. It is not lobbying, but a continuous process for shaping perceptions and mobilizing action across multiple channels.

• Drafting and editing press releases, editorials, reports, and policy documents to support the issue being advocated.
  
  
• Identifying the most likely supporters and opponents of an issue and figuring out how to engage them in the campaign.
  
  
• Supporting the campaign’s goals by building a winning coalition, possibly even one that includes unlikely allies or former foes.
  
  
• Continuously testing and refining different messages to see which resonate with key demographics.
  
  
• Researching the opposition, both to anticipate and refute its arguments and to respond rapidly as needed across multiple communications channels.
  
  
• Leveraging advertising and marketing on initiatives to ensure consistent messaging.
  
  
• Optimizing different forms of content for the media channels on which they will appear, such as TV, a podcast, an organization’s official blog or a social media platform.
  
  
• Measuring the results of the issue advocacy initiative, incorporating actionable feedback, and recalibrating the strategy as needed.