What you need to know. Never before in human history has there been so many different marketing and communication methods and channels at our disposal. The methods and channels of communication utilized by 18 year-olds is vastly different from those of the boomer and gen x generation. As technology continues to develop, those channels continue to splinter even further.

We were there from the beginning. As one of the first 10 employees of The Trade Desk in New York, SA Partner Madison Walton-Smith helped build and implement many new marketing technologies that are disrupting the entire industry today. Smith leads our team of digital marketing and social media experts.

Be smart. There are numerous traditional and digital marketing strategies and technologies available to your organization through a partnership with SA. However, failure to develop a clear and concise marketing and communications plan will result in wasted money and missed opportunities. In any engagement with SA, our first action is to dig deep into your organization and pull together a marketing strategy that:

1. Identifies your targeted audiences.
2. Prioritizes the messaging for your target audiences.
3. Selects the communication methods and channels preferred by your targeted audiences.
4. Sets clear and measurable metrics for all marketing initiatives.