Michelle Croasdale, in her pivotal role as the Senior Director of Marketing at Strategic Advisers, LLC, stands out for her expertise in digital marketing and her deep commitment to client success. Her knack for understanding different market sectors enables her to create marketing strategies that truly resonate with each client’s audience.

At the core of Michelle's work is her love for crafting a brand's story in a way that connects with people. Whether it's strategizing the best way to reach customers, managing social media content, mapping a customer journey or crafting emails that speak to a brand’s narrative, Michelle makes sure every piece of the puzzle fits. Michelle believes in building genuine, lasting connections with clients. She’s all about understanding their unique needs and providing marketing solutions that are not only effective but also a perfect fit for them.

Michelle's career journey has been marked by significant achievements in multiple industries. A key highlight in Michelle’s career is reuniting with Madison Walton Smith, Strategic Advisers Managing Partner. They discovered their strong collaborative chemistry at a previous company in the investment banking industry, and at Strategic Advisers, they’re combining their strengths and expertise to deliver impactful marketing solutions.

Always eager to learn, you can regularly find Michelle listening to podcasts, watching videos and reading articles to keep her finger on the pulse of the latest marketing trends and techniques.

Outside of work, Michelle is an enthusiastic NFL and UConn basketball fan. She also has interest in cooking, fashion, and interior design. But most importantly, she treasures the time spent with friends and family.