Madison Walton Smith has been an industry leading expert in the digital marketing space for over a decade. Upon graduation from Virginia Tech, she went to work as one of the first employees in New York City for the startup and then publicly traded, The Trade Desk. While at The Trade Desk, she managed and grew a team that handled the media buying for the largest advertising agency in the world, WPP, across the globe.

Madison then took on the role of Director of Marketing for The Capital Corporation, one of the premier, middle market investment banking firms in the country. There she developed digital and traditional marketing strategies and led marketing teams across multiple portfolio businesses. She was an integral member of the mergers and acquisitions team by performing in depth analysis on marketing, operations and strategic growth for all prospective sell-side businesses. Her creation of digital marketing plans and strategic growth plans helped lead to a top decile closing rate among all US investment banks.

Madison is one of the founders of Strategic Advisors Digital and leads our team of digital marketing and social media experts. She oversees digital marketing communication and strategy, strategic growth strategy, project management and data analysis.

Madison lives with her husband in Greenville, SC. Away from work she enjoys spending time with family, playing tennis, traveling and volunteer work.