Strategic Advisers was founded in September 2009 by Patrick Crowley, a career journalist, and Jay Fossett, a lawyer, former reporter, and former city manager of the City of Covington, Ky. SA brings vast experience to the area of media relations and has a great understanding of journalism, newsrooms, and how news stories are selected for coverage.

Our team of in-house strategists provide powerful communication services in the areas of public relations, government relations, website development, video production, animation, graphic design, social media, advertising, and all other marketing communication services. We craft robust communication strategies and couple them with earned media and government relations support — if needed — to ensure our clients are using every tool in their toolbox to accomplish their goals.


We are proud that a mural painted by FAILE — the world-renown, Brooklyn-based artistic collaboration — adorns the back of our building in Covington, Ky. See the full mural here.

Since our firm’s founding, we have crafted various communication strategies for clients in a number of industries, including finance, banking, mining, real-estate development, education, transportation, healthcare, retail, energy, tourism, and entertainment, to name a few. We’re experienced in working with public- and private-sector clients as well as nonprofit organizations. We also have created and implemented successful communication strategies for several public-education and political-issue campaigns.

We are constantly evaluating new channels that people use to communicate with each other and use these evolving technologies to create new and unique ways to further our client’s interests. While excellent writing is one of our core competencies, our use of creative communication techniques and technologies — like mobile apps, online advertising, infographics, animation, virtual reality, and videos — are paving new roads for interaction with consumers, stakeholders, and the general public. We stay ahead of the curve so our clients have the best possible advantage in telling their story.

Our creative department is always looking for new challenges and innovative ways to present your story for maximum exposure. While information can be communicated in hundreds of ways, only a few of these ways really work effectively. All of our websites are created from scratch, taking into account the most recent trends and technology available to deliver a uniquely current, effective, and useful product for our clients and their customers.

If you’re not utilizing all the options and technology available to you, then you’re not getting the most out of your public relations firm. Utilize our experience, our expertise, and our cutting-edge strategies to better tell your story to the people who matter most.

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