The most difficult part of public relations is understanding what motivates journalists and news media outlets -- both positively and negatively. Strategic Advisers was founded by two former award-winning reporters – Patrick Crowley and Jay Fossett — who have more than 50 years of experience working in or dealing with the news media. Our team understands the dynamics of newsrooms, we talk the language of reporters and editors, and we place more stories in the news media than any other PR agency in the region. We know the news business from both sides of the table, and that's a priceless value to our clients.
  • News Media Relations and Management
  • Communication Plan Development
  • Media Releases and Media Alerts
  • Op-Eds and Columns
  • Media Training
  • Key Message Creation
  • Media Spokesperson Services
  • Content Development
  • Customer Relations
  • Publicity
  • Employee Relations
  • Graphic Design/Marketing Materials
  • Community Relations
  • Print, TV, Radio, and Online Placement
  • Press Conferences
  • Event Planning
  • Speech Writing and Speaking Campaigns
  • Social-Media Strategy
  • Digital Content Production
Public opinion is a complex and difficult process to manage. The public-at-large can be impulsive and fickle, making it difficult to anticipate reactions to changes in the political or regulatory landscape. We've found the key is not only in cultivating and maintaining strong relationships throughout all levels of government, but also coupling these relationships with robust media management, public-relations executions, and grassroots coordination. Whether its from inside the Capitol or inside the newsroom, our team can help push efforts to pass or defeat legislation, secure your seat at the table, or crush dangerous measures or initiatives before they have an opportunity to grow legs.
  • Municipal and Local Government Lobbying and Advocacy
  • Legislative and Executive Lobbying and Advocacy
  • Federal Lobbying and Advocacy
  • Lobbying Support through PR Executions
  • Political Environment Analysis
  • Zoning and Land-Use Cases
  • Government Incentives
  • PAC Formation and Management
  • Association Management
  • Business Development Services
  • Political Campaign Consulting
  • Public-Issue Campaigns
Welcome to the Information Age. How strong is your digital presence? How effectively are you using social-media? What are the analytics saying about your efforts? You have questions. We have answers. We carefully identify your target audience and then determine the best way to speak to them in the places they go to for information. As methods of digital connection continue to grow and social networks expand, so do the opportunities to reach customers in unique and effective ways. Whether that's an intuitive new website, custom animation, 360-degree virtual reality experience, or targeted digital advertising – we help make the big ideas seem easy.
  • Website Design and Development
  • Mobile App Development
  • Video Production
  • Online Advertising
  • IP Targeting and PPC Ad Delivery
  • E-Newsletters
  • Animation
  • Virtual Tours
  • Social-Media Strategy and Content Creation
  • Social-Media Advertising
  • Blogging Strategy and Content Creation
  • Podcasts
  • Reputation Management
  • Measurement and Analytics
Creating a brand is all about knowing your audiences and speaking their language. People are more receptive to information if it comes from a source they trust. Your brand is your organization's personality, your logo its DNA. Dolly Parton once said, "Figure out who you are, then do that on purpose." The key is to stick out while fitting in. Our designers and strategists are experts in the subtleties of perception. We know just how to blend you in with the right crowd, but also to create an identity that causes people sitting across the room whisper, "I'm not sure who they are, but I like what I see, and I want to know more about them."
  • Brand Strategy
  • Logo Design
  • Identity Design (Letterhead, Business Cards, etc.)
  • Graphic Standards Manual
  • Visual Theme Development
  • Brand Standards Manual
  • Website Design and Development
  • Custom Typefaces
  • Packaging Design
  • Any Promotional Printed Materials
Emergency medicine professionals have a couple of sayings that apply equally to crisis management: first, do no harm, and second, check your own pulse. Crises can be frightening, creating a volatile cocktail of public action and reaction. In this often confusing environment of destabilized information, it is extremely important to carefully consider what you will say to the news media, the public, and your stakeholders. With our team on your side, you can breathe easier. Founded by two former journalists with decades of experience, including one who is a lawyer and former public official, we understand media relations better than almost any other PR agency. Crisis situations can be a brawl; lucky for you, we're great in a knife fight.
  • Crisis Prevention
  • Crisis Management Response
  • Crisis Scenario and Communication Planning
  • Crisis Management Training
  • Spokesperson Services
  • Crisis Litigation Consulting
  • Media Training
  • Strategic Reputation Management
  • Online Crisis and Issues Management
We are masters of perception and experts in communication. So knowing what to say, when to say it, and where that conversation needs to occur is second nature to us. We deal only in big ideas because these are the only ideas that really work. And our team refuses to sign off on anything that doesn't meet our high standards of quality. Whether it's traditional print or television advertising or our new, powerful online targeting technology, we can reach any individual or group you need to influence or educate through the communication channels these audiences regularly use.
  • Online IP Targeted Advertising
  • Billboard Design
  • Printed Ad Design
  • Social-Media Advertising
  • Radio Ad Production
  • TV Commercial Production
  • Voice-Over Services
  • Digital and Pay-Per-Click Advertising